CB Wines

Helping Investors Build Long-Term Value

Published: April 10, 2025

4 min read

Spotlight on… Johannesburg

Written by

Sterling Weston

Each month in our โ€˜Spotlight Onโ€ฆโ€™ series, we explore a new city and its wine culture, diving into the drinking trends, where to go for great wines, and any unique products or services linked to the region. Keeping our finger on the pulse when it comes to the wider world of wine is critical when helping us to identify areas of opportunity for our clients, aiding our eventing arm โ€˜Wrappedโ€™, and for our online product offering on Uncorked. Whether curious about the habits and happenings of a city, or looking for wine-centric areas to visit, our โ€˜Spotlight Onโ€ฆโ€™ series is for you.

Even though Johannesburg is located about 900km from South Africaโ€™s wine growing regions, what it lacks for in vines it certainly makes up for in bars. In fact, the wine culture there has grown so considerably in the past decade, that a couple of years back Star Wine List eventually launched their Wine Guide for the city, highlighting the growing scene. As far as their tastes go, there is a noticeable, and perhaps slightly predictable preoccupation with South African wines, and many of the bars and restaurants are using their presence to establish and showcase smaller producers from the country, especially those using low-intervention wine making, and classic grapes from the area, like Pinotage and Chenin Blanc.


OVERALL TRENDS

  • Focus on small-batch, local, South African producers.
  • An appreciation for low-intervention winemaking, and single-varietal wines.
  • Pan-Asian food is quite popular there, especially with wine-oriented establishments.
  • Plenty of Champagne and sparkling wines.

WOMEN OF WINE

ACID FOOD & WINE BAR

Leading the charge in Johannesburgโ€™s focus on small-batch, minimalist, organic wine producers are Acid Food & Wine Bar, founded and run by sommelier Jemma Styer and chef Jes Devoton, who pride themselves on bringing quality, light-heartedness, and ultimately joy to the masses. Much of their wine-list focuses on female-led wineries from the country, something especially important considering the male dominance in South African wine production, as well as the bar and restaurant industry as a whole. Their wine list is rapidly changing, and fresh, given the small quantities produced by their partners, and they even offer every wine by-the-glass in order to foster as much curiosity and freedom as they can when exploring South Africaโ€™s undeniably exciting wine-making.

Their food menu is equally enticing, and utilises Devotonโ€™s Thai heritage to bring in a strong Southeast-Asian influence to their use of local ingredients, and many years of self-taught experience, creating what she herself calls โ€˜global foodโ€™.

They have, unfortunately, temporarily closed their doors whilst they restructure and prepare for the next stage of their evolution โ€” so if you are in the area, keep your eyes peeled for their next steps.


BAR HOPPING

Ethos

Location: Oxford Parks, Corner Eastwood & Parks Blvd, Rosebank.

Vibe: Grandiose, Mediterranean, educational.

Known for: Highly informative wine-list detailing regions, grapes, techniques, etc.

Tang

Location: 120, Nelson Mandela Square, Sandton.

Vibe: Opulent, stylish, refined.

Known for: Seamlessly fusing Asian cuisine with South African wine.

Proud Mary         

Location: The Bank, 26 Cradock Ave, Rosebank.

Vibe: Modern, Art-Deco, trendy.

Known for: Dedicated wine bar, a fine wine library stock, focus on low-intervention wines.

Embarc

Location: Hyde Park Corner Shopping Centre Jan Smuts & 6th Rd, Hyde Park.

Vibe: Modern, laid-back, elegant.

Known for: Extensive single-varietal wine list, focusing on local producers and South African grapes.


EXPRESSION WINES AFRICA

โ€˜Wine Tastes Better When You Understand Itโ€™

In 2018, Tawanda Marume, now the South Africa ambassador for Star Wine List and 2020โ€™s Sommelier of the Year in Zimbabwe, moved to Johannesburg to start Expression Wines Africa (EWA), an organisation established with the goal of supporting growth for the South African wine market, be that through teaming up with small, boutique producers, assisting bars and restaurants with their wine lists and training, providing educational resources and events, or simply spreading the word. They live by the motto โ€˜Wine tastes better when you understand itโ€™, and everything they do is tailored around this. They believe in supporting wines which do not rely on brand-recognition to succeed, but rather are always on the hunt for lesser-known, more exciting, and most importantly delicious wines. Not only is he operating across South Africa, but intends to inject the vibrancy of their wine culture into his homeland of Zimbabwe, which he considers seriously neglected.

Sharing Marumeโ€™s passion and excitement for South African wines, we really enjoy looking at their red wines, seeing as they are very much known for their whites, and Paserene Union 2019 is a great example of the complexity they can achieve, with a rich tannin structure, plenty of dark ripe fruit, and undertones of smoke, charcoal, wood, and a pleasant bitter floral finish.

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Frequently Asked

Questions Worth Asking First

Before you invest in the fine wine market, it helps to understand exactly how the process works. Browse our most frequently asked questions and deepen your understanding.

What's the minimum amount I need to invest?

There's no strict minimum, entry typically starts from ยฃ5,000โ€“ยฃ10,000, though ยฃ10,000-ยฃ20,000 or more gives access to higher-tier wines and a properly diversified portfolio.

Every bottle purchased through Cult & Boutique is held at London City Bond's Eton Park facility in Burton-upon-Trent, under continuous security surveillance.

Yes. Your wine is insured while in storage and in transit, with additional independent cover in place for wines that exceed the standard policy value.

We offer a range of exit routes, including private auction, peer-to-peer sale, international trade, and retail sale through our Uncorked marketplace.

HMRC generally treats fine wine as a wasting asset, sometimes referred to as a wasting chattel, meaning most gains fall outside the scope of Capital Gains Tax. Wine stored in-bond is also free of excise duty and VAT. There are exceptions, so we'd always recommend speaking to a qualified tax adviser about how this applies to you.

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