Est. 2010 · Fine Wine Investment
We manage your full fine wine investment journey, from sourcing investment-grade wines and securely storing them in bond to ongoing portfolio management, market insight and eventual resale.
Historical performance (Jan 2004 – Jan 2024)
THE INVESTMENT CASE
Each vintage is produced to a fixed, unrepeatable quantity. As global demand continues to rise, that finite supply is what underpins fine wine's long-term investment case.
As a tangible asset, fine wine has historically shown low correlation to equities and other traditional markets, offering a genuine way to diversify away from conventional holdings.
Rebased at 100 since January 2004, our Burgundy 150 index reached close to 900 at its 2022 peak, well ahead of the FTSE 100 and S&P 500 over the same period.
The Fundamentals
Fine wine has a distinct set of characteristics that set it apart from other asset classes, rooted in the fundamental mechanics of supply and demand.
01
Each vintage of a fine wine is produced in a fixed quantity that can never be replicated or increased.
03
A physical asset with intrinsic value, supported by clear provenance and securely tracked through your personal portfolio.
02
A tangible asset that has historically resisted correlation with equities and traditional investment markets.
04
Generally treated as a wasting asset, most gains fall outside Capital Gains Tax, with no duty or VAT while stored in-bond.
The Portfolio
For Prospective Investors
Market context, portfolio principles and the practical detail behind investing in fine wine, in one guide.
The Cult & Boutique Difference
Six reasons our clients choose to build and hold their fine wine portfolios with us, from first enquiry to eventual exit.
Growing steadily since 2010, with more market knowledge passed on to clients with every passing year.
A proactive portfolio manager tailors strategy to your individual goals, budget and appetite for risk.
Every bottle is held at London City Bond's Eton Park facility, under continuous security surveillance.
Your wine is insured while stored and in transit, with additional cover in place where needed.
A range of routes to sell, including peer-to-peer sales, private auction, trade sale and our own retail marketplace.
Regular contact from your portfolio manager, and full visibility of your holdings through your personal online portal.
Sourced Globally
From the industry's most established estates to exciting emerging regions, our sourcing spans Old World tradition and New World ambition.
We draw on trusted, independent sources across the industry, including Wine Advocate, The Wine Independent and the Liv-Ex Wine Index, alongside our own trading history, and weigh that data against your goals before any recommendation is made. Your portfolio manager works at your pace, keeping you fully informed at every stage.
Our Team
2010 - Founded
Over 15 years in fine wine
4 - Specialist Divisions
Investment, Retail, Events & Travel
1 - Connected Ecosystem
From sourcing and storage to drinking, gifting and resale
Founder & Managing Director
Head of Operations
Insights & Communications
Senior Consultant
Executive Co-ordinator
Sales Manager
Every figure below is one we can stand behind, because in a market built on trust and long memories, credentials matter more than claims ever could.
15+ years
Trading History
Operating in the fine wine market since 2010.
£10k–£1M
Client portfolio value
The typical range of value clients invest with us.
1.8%–2.5%
Competitive Fee Structure
Tiered annual fees that fall as your portfolio grows.
£5k–£10k
Typical Entry point
No strict minimum, though £10k-£20k+ unlocks higher-tier access.
30 Countries
5 continents of reach
The scale of the client base we manage worldwide.
90+ Years
Combined Experience
Across fine wine investment, service, travel and trade.
Curated fine wine for retail and hospitality, sourced with the same rigour we bring to investment.
Private tastings, corporate gifting and curated wine travel, bespoke experiences crafted around your calendar.
Market commentary, interviews and updates from across the fine wine world, as they happen.
Every wine purchased through Cult & Boutique is held at London City Bond's Eton Park facility, insured throughout storage and transit, and monitored around the clock.
Our Storage Partner
Every wine we manage on your behalf is stored at Eton Park, one of 16 UK facilities run by London City Bond, our storage partner since our founding in 2010, and an HMRC-approved provider operating since 1870.
Eton Park is ISOQAR accredited, with round-the-clock surveillance and alarms monitored off-site, and every bottle insured throughout storage and transit.
TESTIMONIALS
“I became a client of Cult & Boutique over ten years ago and, thanks to their expert advice, I have been able to create an excellent portfolio of fine wines.
In addition, Cult & Boutique has always sent me up-to-date information about the state of the market plus information on new wines, which allowed me to make informed decisions about buying and selling.
– M.G. of Giffnock
Mayfair London
TESTIMONIALS
"Cult & Boutique are passionate about wine and have great contacts within the wine industry."
Their dealings are always professional and courteous with their clients' wishes forefront in their thoughts when offering any wine
– S.L. of Elgin
Mayfair London
TESTIMONIALS
"It is such a pleasure and great experience investing with Cult and Boutique fine wine specialists."
Your enthusiasm, knowledge and warmth together with humour are the winning combination. I wholeheartedly recommend you!
– J.M. of London
Mayfair London
TESTIMONIALS
"I have been involved in the fine wine market since 2011 and have found Cult & Boutique to be honest and open."
With their considerable knowledge of the wine business they have assisted me in my wine portfolio both in this company and my dealings with a previous company. They go out of their way to help in whatever way they can. No problem is too much trouble for them and they retain a personal touch which is most reassuring.
– B.J. of Wirral
Mayfair London
TESTIMONIALS
"I have to say dealing with Cult & Boutique wines has proven to be a successful and worthwhile investment for me."
From the very start dealing with Cult & Boutique was easy and very straightforward, a dedicated portfolio manager looked after the whole process of discussing and purchasing wines, right up to selling on if required. Your Portfolio manager will keep in contact from time to time with new market information and what wines could be added to your portfolio. Cult & Boutique have also set up a private client login area which give the latest price movements of your wine.. Very useful.!
– P.I. of Suffolk
Mayfair London
Our Articles
Explore market perspectives, investment knowledge and stories from the world's most respected wine regions.
Frequently Asked
Questions Worth Asking First
Before you invest in the fine wine market, it helps to understand exactly how the process works. Browse our most frequently asked questions and deepen your understanding.
There's no strict minimum, entry typically starts from £5,000–£10,000, though £10,000-£20,000 or more gives access to higher-tier wines and a properly diversified portfolio.
Every bottle purchased through Cult & Boutique is held at London City Bond's Eton Park facility in Burton-upon-Trent, under continuous security surveillance.
Yes. Your wine is insured while in storage and in transit, with additional independent cover in place for wines that exceed the standard policy value.
We offer a range of exit routes, including private auction, peer-to-peer sale, international trade, and retail sale through our Uncorked marketplace.
HMRC generally treats fine wine as a wasting asset, sometimes referred to as a wasting chattel, meaning most gains fall outside the scope of Capital Gains Tax. Wine stored in-bond is also free of excise duty and VAT. There are exceptions, so we'd always recommend speaking to a qualified tax adviser about how this applies to you.
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