CB Wines

Helping Investors Build Long-Term Value

Masseto

Masseto,

Masseto

Masseto is Italy's benchmark Merlot and one of the country's most internationally traded luxury wines. It is produced from a small clay-rich Bolgheri vineyard and distributed globally through La Place de Bordeaux. Masseto has one of the strongest scarcity-to-demand profiles in Italian wine.

Bottle of Masseto 2019 Toscana wine with ornate tan label – CB Wine

CASE STUDY PERFORMANCE

VINTAGE 2016

Source: Liv-Ex

TOTAL GROWTH

0 %

Mar 2020 – Nov 2022

AVERAGE CAGR

0 %

Within This Period

Wine Profile

Varietal:

Merlot

Classification:

Toscana IGT

Annual Production:

≈ 30,000–34,000 bottles

SIGNATURE VINTAGES

Key Vintages in the Masseto

1986 First vintage and historically fundamental to the Masseto story.

2001 A celebrated early modern benchmark.

2006 Powerful, long-lived and highly regarded.

2016 One of the defining modern Massetos, combining richness and precision.

2019 Another exceptional recent vintage with strong critical and collector demand.

The Investment Case

What Drives the Price of Masseto

Masseto has one of the strongest scarcity-to-demand profiles in Italian wine. Production is relatively small, the vineyard and 100% Merlot identity are highly distinctive, and the brand has become recognised globally as a standalone Italian icon. Distribution through La Place de Bordeaux further broadens its international reach and reinforces transparent global pricing.

Masseto AT A GLANCE

Country

Italy

Region

Tuscany

Varietal

Merlot

Sub-region

Bolgheri

PORTFOLIO ADVICE

Interested in Masseto for Your Portfolio?

Find out what's currently available, which vintages are worth considering, and get guidance on how it fits your wider fine wine portfolio.