why choose us
Because investment funds our expertise, we can afford to be selective, choosing only wines and opportunities we believe in, backed by over fifteen years of trading history.
Fine wine has always been about more than the bottle. It is about knowledge, provenance and relationships built over time. We founded Cult & Boutique to bring that same long-term thinking to our clients - combining specialist market expertise with a genuinely personal approach.
Our role is not simply to identify exceptional wines. It is to understand the person behind the portfolio, make considered decisions and remain alongside them throughout their investment journey.
“ Expertise builds portfolios. Relationships build trust ”
— Enzo Giannotta
Founder & Managing Director
The Cult & Boutique Difference
Six reasons our clients choose to build and hold their fine wine portfolios with us, from first enquiry to eventual exit.
Growing steadily since 2010, with more market knowledge passed on to clients with every passing year.
A proactive portfolio manager tailors strategy to your individual goals, budget and appetite for risk.
Every bottle is held at London City Bond's Eton Park facility, under continuous security surveillance.
Your wine is insured while stored and in transit, with additional cover in place where needed.
A range of routes to sell, including peer-to-peer sales, private auction, trade sale and our own retail marketplace.
Regular contact from your portfolio manager, and full visibility of your holdings through your personal online portal.
Our Team
2010 - Founded
Over 15 years in fine wine
4 - Specialist Divisions
Investment, Retail, Events & Travel
1 - Connected Ecosystem
From sourcing and storage to drinking, gifting and resale
Founder & Managing Director
Head of Operations
Insights & Communications
Senior Consultant
Executive Co-ordinator
Sales Manager
We draw on trusted, independent sources across the industry, including Wine Advocate, The Wine Independent and the Liv-Ex Wine Index, alongside our own trading history, and weigh that data against your goals before any recommendation is made. Your portfolio manager works at your pace, keeping you fully informed at every stage.
Every figure below is one we can stand behind, because in a market built on trust and long memories, credentials matter more than claims ever could.
15+ years
Trading History
Operating in the fine wine market since 2010.
£10k–£1M
Client portfolio value
The typical range of value clients invest with us.
1.8%–2.5%
Competitive Fee Structure
Tiered annual fees that fall as your portfolio grows.
£5k–£10k
Typical Entry point
No strict minimum, though £10k-£20k+ unlocks higher-tier access.
30 Countries
5 continents of reach
The scale of the client base we manage worldwide.
90+ Years
Combined Experience
Across fine wine investment, service, travel and trade.
For Prospective Investors
Market context, portfolio principles and the practical detail behind investing in fine wine, in one guide.
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